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Wednesday, August 17, 2011

Companies devoured by Google in 2011

Google surprised yesterday for the purchase of Motorola's Mobility. Even if Google does not need to buy anything new, the strategy of the company was a small mistake shopping thinner. But when Google decides to enter new markets, the company tends to come from nowhere and competition Googlewhack, as it did in Google +..

The 12.5 billion acquisition of Motorola's mobility is a sensitive issue, with an almost negligible price to Google. Why? In regard to the patent rights of Motorola mass. This could be very valuable to Google, which faces patent litigation from rivals, as entered in the mobile operating system.

How to be a housewife on a limited budget, Google is usually careful with what it consumes. Just last month, Allen & Company Sun Valley conference, Google Chairman Eric Schmidt said at the time of acceding to the formula: the value added to the team how long it would take to create a Google product.

Schmidt also said the company was deliberately kept below the amount that acquisitions require prior notification to the merger with the FTC and the DOJ and the accompanying 30-day waiting period. However, Google seems willing to raise the bar a bit lately, the first entry in talks to buy Hulu and now with the Motorola Mobility agreement.

Both questions will come up with September 21, when Schmidt testified before Congress on the FTC's antitrust investigation of Google. Sonar is likely that not only research, but business as well as Android, the Wall Street Journal. Google is quite alarming competition faced antitrust charges, including Microsoft, which has spent years defending the United States and Europe, the same charge.

Most of Google acquisitions could be considered as a minor league compared to yesterday's news, but it does not mean that they are not strategic and aimed at filling the gaps in the current composition of the company. In this look at 10 companies, Google has bought this year, and the positions they are likely to play.

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