Apple's new chief executive Tim Cook vowed to stick to Apple's "unique principles and values" as investors marked his first day as successor to founder Steve Jobs by selling shares and marking the company's value down by more than 5%, or about
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Tim Cook has tough job to keep Apple sweet
Tim Cook's first challenge as Apple chief executive will be the expected unveiling of the next versions of the iPhone. Photograph: Justin Sullivan/Getty Images
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on Friday, August 26, 2011,
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