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OnePlus One finally official, available in Q2 from $299


Slim, light, packed with specs and priced to move

The folks at OnePlus have been building up hype around their first smartphone launch, and today the OnePlus One finally became official. Announced at an event in China, the Magnesium constructed One weighs just 162g, has a recessed bezel round the edges, what it says are "beautiful contours" and a ton of beefy hardware inside.

The price was also built up ahead of launch and OnePlus hasn't disappointed on this front. The 16GB version will be available unlocked and SIM-free for just $299 while the 64GB is an extremely impressive $349. In Europe those prices translate to 229/269 and 269/299 which on the face of it alone is extremely good value for the hardware alone. It's set to become available sometime in Q2.

We've been teased over the past few weeks as to what makes the OnePlus One tick, but in case you need a reminder, here's what we're looking at:

  • 2.5GHZ Snapdragon 801 CPU
  • 3GB of RAM
  • 5.5-inch full HD display
  • 16GB/64GB on board storage
  • 13MP rear camera, 5MP front
  • 3100mAh battery
  • LTE

Additionally we've learned that the phone will be available in black or white and will have a range of customizable textures to choose from, including denim and Kevlar. The OnePlus One is also staking claim to the title of the world's first smartphone with bottom facing stereo speakers. OnePlus had a little help from JBL in making those speakers, so we're looking forward to hearing them.

That 13MP rear camera has a crazy 6 lens arrangement with an f/2.0 aperture, which OnePlus says makes the One take great pictures in low light, as well as being fast and stable.

OS wise we already knew that the OnePlus One would be running Cyanogenmod, and it looks as though the earlier leaks were true. We're looking at a flatter-than-flat UI, with customizable themes though that's not necessarily news to folks who've dabbled in custom ROMs before.

OnePlus also reiterated the launch markets, and that each of those will be able to purchase the phone in local currency as well as receive support from a dedicated customer service team. Those markets again:

Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Italy, Netherlands, Portugal, Spain, Sweden, Taiwan, UK and the USA

Check out the full press release and promo video below.

OnePlus Launches "2014 Flagship Killer", the OnePlus One

OnePlus One Features Snapdragon 801 Processor, 5.5" 1080p Display, 3100mAh battery from $299

April 23, 2014 - Following months of anticipation, OnePlus today revealed their flagship device, the OnePlus One. Embodying the OnePlus motto of 'Never Settle', the OnePlus One boasts industry leading design, superior build quality and top of the line specs at a disruptive price point.

"By paying attention to the smallest details, taking a holistic approach to product design, and working with the best partners such as Cyanogen Inc. and Qualcomm Technologies, we have been able to create the greatest day to day user experience in a smartphone without compromise," said Pete Lau, CEO of OnePlus.

Steve Kondik, CTO of Cyanogen Inc. echoed Lau's sentiments. "I am incredibly proud of the effort our team has put in to the CyanogenMod build for the OnePlus One. We've brought out the full potential of the hardware and complemented it with innovative new features to give users a fresh new experience and the tools to tailor the One to their personal style," said Kondik. "We will continue to expand this effort to provide a genuinely enjoyable and powerful operating system for the user."

Attention to the Smallest Details The OnePlus One was designed to be beautiful, timeless and comfortable in the hand. Embracing this design language, the One features subtle curves, sleek lines and a slightly raised, jet-black display. Even the smallest details belong uniquely to OnePlus, from the custom cut and engineered PCB boards to the specially designed battery and dyed inner casing. Each component is meticulously aligned and adorned with a OnePlus logo for a gorgeous device inside and out. Measuring only 8.9mm thick, the OnePlus One is ergonomic and easy to grip, with a tapered edge of just 4.6mm.

CyanogenMod Debuting with the One is CyanogenMod 11S, a special release tuned to take advantage of everything the One has to offer. CyanogenMod 11S reveals the first phase of a unique visual experience blending the best of Android with the freedom CyanogenMod is known for. Unlike most OEM skins, there are no limits to customizing your One - mix and match thousands of themes or return to stock with the new theme engine and store.

Advanced Camera and Gallery apps make capturing and viewing memories even more fun. Record your world in perfect detail with 4K video. Then relive it from the cloud in Gallery, organized by your life.

Championing privacy has been a core part of CyanogenMod's purpose. SMS encryption between your One and CyanogenMod or TextSecure-compatible device means chats stay between friends. Privacy Guard keeps nosey apps at bay by helping you control how they use your data.

Fast, Smooth, Powerful The OnePlus One is powered by the Qualcomm Snapdragon 801 processor with quad-core CPUs at speeds of up to 2.5GHz per core, making it the world's current fastest available processor in a smartphone. Custom Krait CPU architecture, integrated 4G LTE connectivity, Qualcomm Adreno 330 GPU and 3GB of LP-DDR3 RAM combine to offer a fluid and lightning quick user experience.

"Today's premium mobile devices are measured by their ability to deliver immersive experiences through high-speed LTE connectivity and advanced multimedia, all without compromising performance or battery life," said Raj Talluri, senior vice president of Product Management, Qualcomm Technologies, Inc. "We are proud to have our Snapdragon 801 processor powering the unique OnePlus One to deliver innovative new user experiences to consumers around the globe."

A 3100 mAh battery and energy efficient display work together to power the OnePlus One for more than a full day of use.

Experience More, Capture More The OnePlus One packs a 5.5" 1080p full HD JDI screen. LTPS and TOL (Touch On Lens) technology provide an incredibly sharp picture and make the gorgeous 178 degree vision display significantly more shatterproof.

A Sony Exmor IMX214 13 megapixel camera with f/2.0 aperture and dual LED flash delivers amazing shots day or night, made more precise and detailed by the 6 physical lenses. Even selfies are more beautiful with a 5 megapixel distortion free front-facing camera and extra wide 80 degree capture angle.

High Quality and Useful Features The OnePlus One is more than just amazing hardware. Uniquely engineered software offers features that you really want and simplifies your user experience without adding extra, unnecessary bloat. Voice command lets you wake the device or you can launch your favorite apps by drawing pre-set gestures on the sleeping screen. Choose between on screen and capacitive navigation buttons to suit your preference.

Pricing and Availability The OnePlus One will initially be available in Austria, Belgium, Denmark, Finland, France, Germany, Hong Kong, Italy, Netherlands, Portugal, Spain, Sweden, Taiwan, United Kingdom, and the United States in 16GB Silk White for $299/269 and in 64GB Sandstone Black for $349/299.

The first 100 OnePlus Ones will be available through the OnePlus Phone Smash, starting April 25th. OnePlus fans can go to oneplus.net/smash to apply to smash their current phone in exchange for a OnePlus One. 100 lucky applicants will get the very first 100 OnePlus Ones for just $1 as well as the ability to invite their friends to buy the OnePlus One.


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