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HTC again teases its rebranding, with Robert Downey Jr. and ... a cat


Hold This Cat

HTC this morning let loose another 15 seconds of its "Here's to Change" advertising campaign, with the first clear look at the worst-kept secret of the summer yes, that's Robert Downey Jr. holding a cat. "Hold This Cat," actually because HTCcan now mean whatever you want it to.

We'll have to see how HTCcrafts its message around a lot of moving parts Sense, BlinkFeed, Zoes and Video Highlights with a rebranding that, while cute, by definition leaves itself open to all kinds of interpretation.

More lands on Aug. 15. For now, we've got a new 15 seconds of RDJ and HTCafter the break.


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