Mobile Optimization of Business Websites
It’s estimated that at least six billion people either own a mobile phone or at least have access to one. That means that many more people are using mobile phones to go online, so it’s vital to ensure that your business website is optimized for mobile users. That means that you must test out the mobile version of your business website to see how it looks and if it is user friendly for smart phones since they can’t normally download a non-mobile optimized website properly. This is in part because the screen of a smart phone is so much smaller than that of a computer, plus they don’t use the same sort of operating system as a computer.
Use SMS Text Messaging
Currently, one of the least costly ways of reaching customer using mobile marketing methods is through SMS text messages. It’s very cheap to put together an SMS marketing campaign and easy to implement one. If you put together a good enough plan, and implement it well, then our business is sure to get a very good return on its investment.
Make Use of QR Codes
The QR code or Quick Response Code is that funny looking square shape graphic that is now showing up on everything from posters to product packaging. It is an extremely versatile and very flexible mobile marketing tool. The QR code doesn’t cost much to produce and can be used in so many different ways that it can be put on almost anything to help attract potential customers. You can put it on your business cards, emails, letters, advertisements, and just about anything. They can be used along with other advertising venues like magazines and newspapers or even added onto your business website. They invite your customers to interact with your company and are very effective in getting new customers and clients.
Build Your Mobile Marketing Client List
It is also vital to build and maintain your mobile marketing list correctly. You will turn off potential customers if you are too intrusive. No one likes getting spam text messages, so it is vital to get people to sign up on your opt-in subscriber list. You should also include a way for the people to opt-out if they so desire. You can do things like offer discounts to your subscribers that no one else has access to in order to give an incentive for people to opt-in.
Timing of Messages is Important
It is also important to time the sending of your messages so that you will get the best response to your mobile marketing. Therefore, you need to learn when is the best time to send a message to get the best response, such as sending out a message announcing a lunch special right around lunchtime between 11 am and 1 pm when most people are thinking about eating lunch. This strategy will help you to have a better chance of getting a response from the people who get your messages.
Be sure to track your campaigns
Another important aspect of mobile marketing strategies is to keep track of how your campaigns are doing so you can see which ones are working the best. For instance, you should number coupons you send out so you can track the ones that are used. You should also put the target audiences into specific categories so you can see which category is reacting the best to what mobile marketing campaign. That way you will know the type of things to send out and which targeted group is likely to respond the best in the future.
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The bottom line is that when choosing mobile marketing strategies your business must learn how to use them correctly. Once you have incorporated some of these effective mobile marketing strategies you are bound to see a major upturn in the profits and benefits that your company receives.
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